Standard of Living

I took a consumer survey today that asked me if I would be willing to experience a decrease in standard of living in favor of my environmental concerns, (for me this means to use less energy, buy less stuff, pay more for organic local food, grow your own food, etc.) I didn't like how the question was posited, because it assumes that having less pollution (cleaner water, air, land) isn't an increase in standard of living. Honestly, some people are annoyingly clueless. (In this case survey writers. What's worse, there was no place on the survey to express this.)